Our expertise
“Start with a problem we’d like to solve. UX design is focused on anything that affects the user’s journey to solve that problem, positive or negative, both on-screen and off. UI design is focused on how the product’s surfaces look and function. The user interface is only piece of that journey. The user interface is only piece of that journey. One example with restaurant analogy : UI is the table, chair, plate, glass, and utensils. UX is everything from the food, to the service, parking, lighting and music.”
It’s important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.



